Journal 14

For this assignment we were asked to find an ad in a magazine and analyze it based on its design principles.

For my third ad I found a simple yet very effective ad in my AP magazine. It is an ad for a bands debut album and there are only two colors used in the whole piece, black and white.

The page is bordered with a thick white line and the rest of the page is entirely black. At the bottom of the black box in white letters is says

DEBUT ALBUM 08/04/07

underneath this in much smaller font is reads two website that the band can be heard at.

The focal point of the page is in the middle of the page and black box in white letters it simply reads

LISTEN TO

PM TODAY

This ad is simple and effective. Simple colors, simple and clear message to the reader, simple/ easy to read font. I chose this because not only is it simple but it caught my attention more then any other ad in that magazine while I was flipping through it. Most of the pages in that magazine are overly decorated and makes it hard to determine one ad from another. The creator of this one I feel knew that and decided to be different and keep the ad for this band different and simple, which could also be a depiction of the bands music itself.