For this assignment we were asked to find an ad in a magazine and analyze it based on the design principles.
The second ad I chose was from Surface magazine and it is an ad for a chair.
In the bottom left corner it has the name of the chair
VITRA.
in a bold black font. Underneath that is store information of where the chair can be found complete with address and phone number. The entire ad is a picture and using several design principles to catch a readers eye. There is one chair standing on the bottom right side of the picture from here the designer uses repetition and similarity of the same chair to create a spiral effect flowing into the page. The shape of the chair makes the spiral look like a red spiral staircase this also gives the ad a short of mystical feel to it I believe. It has a very Alice in Wonderland "down the rabbit hole" feel to it with the red, black and white color theme. Red is the primary color used in the ad and it catches the readers attention since it is up against a white background this really makes it stand out.
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